FM Perfume
Inspiration vs Imitation. What's the difference?
Imitations are products that are designed to *fool* people into thinking it is a brand name commodity when it is not - it is usually made of inferior products, and sold illegally. We call them bootlegs, or rip-offs. In the case of perfumes, they usually spend a lot of effort mimicking the bottle and the box, but scent is far off. These companies do not have access to the premium essences and ingredients used in high end designer perfumes.
Inspiration is another story. It is our story. We call our products originals. We used existing brands as a starting point, but they are not 100% exactly the same. They just give the same feeling, or convey the same emotion when you smell it. We put it in our own box. We put our logo on it. But here's the clincher: What is actually inside?
All our ingredients come from the DROM factory in Germany- the same place where a lot of premium brands are made. Most, if not all of the perfumes you already know are made by other companies on their behalf, and DROM is one such company- a leader in their field for decades. We have access to the exact same base scents as these designers’ labels.
Furthermore, we have our own teams of experts working at PERFAND in Poland- creating and perfecting these originals. The finished product is something that is actually higher in quality than the inspiration it was based on.
Why? Because of the fragrance concentration. Our products are at least Eau de Parfum at 16% essence concentration. We even have some luxury scents at 20%-30% parfum. How come it is so affordable? Because it is distributed by everyday people. We don't have to pay:
- Millions to Celebrity Endorsers
- Millions to Ad agencies
- Millions to Television Networks
- Millions to Malls and Department Stores for rent
FM Group chose to use a network of distributors to sell their products. The money normally spent on celebrity endorsements, TV ads, models and shops is used on creating new fragrances and products and paying commissions to FM distributors.
FM Perfume
No comments:
Post a Comment